New comics will appreciate the advice from touring comedian Kevin Rogers, who took 12 years off to build a family and business.

And who then had to turn his comedy creation machine back on to create 20 minutes of new material in a new generation with a whole new comedy lens.

Kevin Rogers is a comedian, business guru, and author who helps businesses write the words that hook customers and boost sales.

Kevin steps into Funny Muscle world to teach us how the skills of stand-up comedy augment the art of copywriting and vice versa.

We also break down his new material and how he crafted it—the clips are interspersed throughout the interview.

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